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"A South of Market Neighborhood Institution Since 1990"




Welcome to


Dear Don,


Did you know there are SIXTY (60) ARCHIVED ROCCO'S NEIGHBORHOOD NEWSLETTERS on our website?? Take a look HERE and you will find them all, with content matter like SoMA history, cool links, recipes, etc. Thanks for being a newsletter subscriber and a customer! We hope to see you in the restaurant real soon.


Chef Don

Visit us on Facebook and say hello, stay informed, and even upload a photo of your favorite dish.


Diners, Drive-ins & Dives!

~ Speecial Food Network Channel Marathon ~


THIS WEEKEND the Food Network Channel is having a DINERS, DRIVE-INS & DIVES MARATHON!  The Rocco's Cafe Episode (#D610) first aired on the Food Network Show on June 15th, 2009.  Now you get to see it 8 more times!


SAT OCT 1 ~ 5pm-5:30pm - (FOODHD local #747)

SAT OCT 1 ~ 8pm-8:30pm - (FOOD local #34)

SUN OCT 2 ~ 12am-12:30am - (FOODHD local #747)

SUN OCT 2 ~ 3-3:30am (FOOD local #34)

SUN OCT 2 ~ 11am-11:30am (FOODHD local #747)

SUN OCT 2 ~ 11:30am-12pm (FOODHD local #747)

SUN OCT 2 ~ 2-2:30pm (FOOD local #34)

SUN OCT 2 ~ 2:30-3pm (FOOD local #34)


If you miss any of the airings of the Rocco's Episode can always watch it anytime you want on our website HERE

San Francisco Events!

~ City Nightlife ~


Warfield Theater ~ 982 Market St. SF

Friday September 30th 9pm ~ Odd Future Wolf Gang Kill Them All

Saturday October 1st 9pm ~ Amon Tobin: Isam Live

Sunday October 2nd 8pm ~ Amon Tobin: Isam Live

Monday October 3rd 8pm ~ OMD with Washington

Monday October 10th 7:30pm ~ Switchfoot & Anberlin, w/ Atomic Tom

Tuesday October 11th 8pm ~ The Australian Pink Floyd Show

Click HERE for More Info & Tickets


The Fillmore ~ 1805 Geary Blvd. SF

Saturday October 1st 9pm ~ An Evening w/ Broken Social Scene

Sunday October 2nd 9pm ~ Gillian Welch

Tuesday October 4th 8pm ~ LG Ones to Watch Presents Plain White T's

Thursday October 6th 8pm ~ CSS

Saturday September 8th 8pm ~ Stevie Nicks

Sunday September 9th 8pm ~ Stevie Nicks 

Click HERE for More Info & Tickets


Bottom of the Hill ~ 1233 17th St. (@ Missouri) SF

Wednesday September 28th 9pm ~ Active Child; Chad Valley; Silver Swans

Thursday Septermber 29th 9pm ~ Revolver; Chateau Marmont; Mist And Mast

Friday September 30th 9:30pm ~ Hanni El Khatib; Nick Waterhouse; Dirty Ghosts

Saturday October 1st 9:30pm ~ Hindi Zahra; Karina Denike; Valerie Orth

Sunday October 2nd 6:30pm ~ Benefit for the SF Food Bank 

Working From Home - playing all your favorite 80s and 90s hits; with Special Guests Deb Thorpe, DJ set by Leisure Addicts

Click HERE for More Info & Tickets

In This September 28th Issue
Diners, Drive-Ins & Dives Marathon!
Events/Night Life
Remember Rocco's...
Rocco's New Website!
Rocco's Catering
Save 20% on Catering
Remember Rocco's...
  • HAPPY HOUR SPECIALS 4:30-6:30pm every Tuesday, Wednesday & Thursday! Click HERE for menu.





    Before Going to the Clubs or the Theatre! Click HERE for SF Events.


  • Last-Minute Catering!       Click HERE for more catering information.


Rocco's Launches New Website! has been very well received by everyone!  Come check out our new website and our ever-expanding Recipe Section where you can watch videos and follow along with Chef Don as he cooks up some great Italian dishes.
You can also Make Reservations, Read Archived Newsletters,  View our Photo Gallery, Watch Videos of Chef Don cooking, and soon even Buy Products and Merchandise in Rocco's Store.


Please check our Rocco's Cafe Facebook Page periodically for Daily, Nightly, & Dessert Specials, plus Special Events, Photos, and other Info.
Rocco's Catering

Thinking of planning a Party but don't know where to start?  Whether it's a Family Reunion or an Indian Summer Get-Together, LET ROCCO'S CATERING DO ALL THE WORK FOR YOU!  Please call or email Chef Don for a quote or more information, AND take 20% off through October 15th, 2011.  For  more information please visit our website

Save 20% Off


Bring in or Mention this Catering Coupon with Your Valid Email Address and Receive 20% Off the Catering of your next Party, Company Function, or other Special Event through October 15th, 2011.  Allow Rocco's Catering the Opportunity to Make your Next Event not only Special but Stress-Free!  Please Click HERE for more information, contact us via email or call Chef Don at 415-554-0522.
Offer Expires:  October 15th, 2011
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Rocco's Cafe | 1131 Folsom St. (between 7th & 8th) | San Francisco | CA | 94103